A groundbreaking behavioral targeting system which enables marketers to link the deep consumer insights within Simmons' National Consumer Survey with the Nielsen Television Index.
Simmons BehaviorGraphicsTM offers clients:
A patented integration of Nielsen and Simmons data that segments consumers based on their viewing behavior
Consumer groups based on a behavior, TV viewing, which serves as a better predictor of other consumer behaviors (automotive needs, restaurant dining, etc.) than demographics
Segments available in our adult, teen and kids studies
Simmons BehaviorGraphics is designed to:
Define and differentiate viewers
Increase competitive revenue share
Enhance new business development
Maximize the efficiency of advertising inventory
Provide in-depth customer analysis within an organization's data assets
Types of clients who can benefit from BehaviorGraphics:
Because BehaviorGraphics resides in both Simmons studies and in Nielsen's NTI, media clients can seamlessly pull a consumer/lifestyle profile on a segment(s) in the NCS and then pull ratings on that same segment(s) in Nielsen. Agency clients can develop the most efficient schedule in Nielsen and Simmons for targeting consumers, not demographics.
To view sample BehaviorGraphics consumer profiles, please click here.
Click here to view Case Studies
