Experian Simmons

Finally, an effective way to link information from disparate data sets onto a single-view platform to speed decision-making.

Leverage:

• Proprietary research
• Customer databases
• Transactional databases
• Syndicated datasets

The key to data integration is to identify common variables in each dataset that are relevant to the primary product, service or behavior of interest.  Simmons Data Integration typically includes a link to the Simmons National Consumer Survey (NCS) - providing clients access to their proprietary data enhanced with the 60,000+ variables within the NCS.  This enhancement allows clients to better profile target segments against a full range of product, psychographic, lifestyle and media data in the NCS.

Custom survey questions can also be linked to the nationally representative NCS so that these results are projectable to the US population and delivered within a single platform.