Experian Simmons

The only syndicated national probability sample survey that measures the LGBT population, the Experian Simmons LGBT Study gives you actionable insights into this increasingly influential consumer.

• A deep reservoir of over 60,000+ data variables to analyze from
• Usage behavior for all major media, 450+ product categories and 8,000+ brands
• Revealing insight into the behavioral motivations of consumers with 600+ lifestyle and opinion statements as well as 75+ psychographic measures
• Allows for direct comparisons to the heterosexual population on every reported metric
• Continuous measurement and quarterly results delivery

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