Experian Simmons

"Industry demand for credible, independent sources of engagement research continues to grow at an unprecedented rate.  This is the ideal time for the industry to have access to robust sources of quality research to help us define the mechanics of engagement and better understand which aspects and attributes are most relevant to effective marketing communications." Michael Pardee, Senior Vice President Research, Scripps Networks, Inc.

The Experian Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today.  It represents a unique, media-neutral metric for planning, buying and selling which goes beyond a simple measure of age, gender and/or clickstreams.

• Multi-dimensional measurement of engagement that tracks nearly 800 different magazines, TV programs/networks and websites
• Measuring up to 35 unique engagement statements and 9 engagement dimensions for every vehicle
• Fully integrated with the Simmons National Consumer Study allowing for analysis of engagement metrics across 60,000 measures of consumer behavior
• Continuous data collection with semi-annual delivery

Key Benefits:

• Demonstrates the link between a user's engagement with the content of the media vehicle and their attention/receptivity to the advertising
• Improves targeting, programming/content development and ad sales
• Allows advertisers and media creators to match brand advertising and specific message strategies with the most appropriate media properties
• Addresses the demand for greater accountability from media
• Measures engagement across seven global engagement dimensions: Inspirational, Trustworthy, Life Enhancing, Social Interaction, Personal Timeout, Ad Attention/Receptivity and Overall

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