Experian Simmons

"As the purchasing power of young people exhibits continued growth, marketers, manufacturers and advertisers have become increasingly interested in devising effective methods of reaching the young persons' market." Barrie Günter, Author Children as Consumers: A Psychological Analysis of the Young People's Market

The Experian Simmons Teens Study is a comprehensive, continuously-measured sample of approximately 2,500 teens between the ages of 12-17 that lets you tap into an influential consumer segment and build brand equity early in the customer relationship.

Released twice a year, the Experian Simmons Teens Study provides single-resource measurement of major media, products, services, and in-depth teen demographic and lifestlye/psychographic characteristics.  In addition, it offers detailed information on ownership, purchase and usage of brands, products and services, including financial, entertainment and consumer package goods sectors.

Use the Experian Simmons Teens Study for in-depth insights on a key group of major spenders.


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