David Algranati, Vice President

David Algranati became Vice President of SIMS Product Development in March 2007. He leads the Simmons Integrated Marketing Solutions (SIMS) team in designing and implementing custom research, analytic and statistical modeling solutions. In addition, SIMS works closely with the Experian Simmons Brand Management team in the design and implementation of new products and product extensions.

Prior to his current role, David served as Director of Statistical Sciences within Experian's Decision Sciences unit, and Senior Statistician for Simmons. In these roles, David executed statistical modeling solutions; including the creation of the patented-pending methodologies behind the Experian Local Consumer Study and the NCSi offerings.

David holds a PhD in Statistics and Public Policy, MPhil in Public Policy, and MS in Statistics from Carnegie Mellon University, and a BA in Political Science from The George Washington University.


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