In the News

Below are press coverage highlights Experian Simmons.  To view coverage highlights from previous years, please click here.

For any inquiries, please contact John Fetto at john.fetto@experian.com or 212.749.3162.

2010
Magazines Argue Print's Ongoing Relevance, Second Wind, March 17, 2010
Foreign Car Enthusiasm Declines, Marketing Daily, March 16, 2010
Exploring Ways to Build a Better Consumer Profile, The Wall Street Journal, March 15, 2010
Fighting Obesity While Raising Revenue? Sweet, Philly.com, March 14, 2010
2K Sports Signs Ryan Kesler of Vancouver Canucks as Cover Athlete for NHL 2K11, Yahoo! Games, March 10, 2010
March Madness Boosts Streaming Video Use, Marketing Daily, March 9, 2010
One Canadian Amateur Hockey Team Will Take Home the Stanley Cup in 2010, MarketWatch, March 2, 2010
Americans Aspire to Hollywood Lifestyle, Marketing Daily, March 2, 2010
7-Eleven Reaches Hispanic Audience with Constru-Guía al Dia, NACS Online, February 26, 2010
7-Eleven to Offer New Magazine for Hispanic Audience, Convenience Store Decisions, February 25, 2010
7-Eleven, Constru-Guia al Dia Target Hispanics, Convenience Store News, February 25, 2010
Experian: Choose Delivery Method Based on Age, Marketing Daily, February 24, 2010
Hispanic Magazine Targeting Hispanic Males at The Home Depot and 7-Eleven, HispanicAd.com, February 25, 2010
Constru-Guía al DíaTM llega a las tiendas favoritas de los varones hispanos: The Home Depot y 7-Eleven, Vida Nueva, February 25, 2010
With Financial Power Growing, Black Outlook is Rosy, Marketing Daily, February 19, 2010
Olympic Sponsorship Benefits VISA, Marketing Daily, February 16, 2010
Interview with IndyCar's VP of marketing, pressdog.com, February 15, 2010 
Online U.S. Hispanics Are Internet Trend Setters, CONTACTO magazine, February 12, 2010
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1, Coupons, Inc., February 10, 2010
Profiling the female Super Bowl and Olympics fans, Relay Worldwide, February 10, 2010
Viewer Engagement: Scripps finds ads fare better when seen on multiple platforms, CableFAX, February 10, 2010 
New Year Celebrations Stimulate Money Being Sent In and Out of U.S., Marketing Daily, February 9, 2010
Kraft is First Brand Attached to Univision's YouTube Channel, ClickZ, February 2, 2010
The Experian Data Feed, AdExchanger.com, January 27, 2010
Experian Simmons DataStream Launches for Advertising Effectiveness Measurement, Portada magazine, January 26, 2010
Experian Simmons Launches Syndicated Ad Evaluation Tool, Research magazine, January 26, 2010
Does Anyone Pay Full Price Any Longer? Marketing Daily, January 26, 2010
Simmons Debuts Syndicated Consumer Service, Daily Research News, January 25, 2010
Cashing in with Digital Coupons, Examiner.com, January 20, 2010
Sprite Consumption Among NBA All Star Game Viewers, Marketing Daily, January 20, 2010
Blogs and Twitter Capture an Increasing Percentage of Online News Readers, Marketing Daily, January 13, 2010
Even Non-Football Fans Watch Super Bowl, Media Life, January 8, 2010
Paid In Full, Marketing Daily, January 7, 2010
 
2009
Credit Card Statistics, Fox Business, December 30, 2009
NHL Hockey Fans Go Mobile, The New York Times, December 30, 2009
Make the Holidays "Pop"!, Marketing Daily, December 22, 2010
Penny-Pinching Shoppers Look for Coupons Online, Pittsburgh Tribune, December 17, 2009
Back in the Fast Lane, Marketing Daily, December 15, 2010
Economy Fades Green to Brown, Marketing Daily, December 8, 2010
Demographic and Preferences of Coffee Drinkers in America, Market Research World, December 7, 2009
Can You Find Me Now? Marketing Daily, December 3, 2010
Demand is steadily increasing for products that fulfill eco-friendly, natural, organic, local, humane and fair trade criteria, PR-Inside.com, October 13, 2009
A guide to making authentic connections with America's largest--and fastest-growing--minority demographic, EventMarketer.com, October 12, 2009
Money Mondays: How Can We Shop Smarter?, BlackAmericaWeb.com, October 12, 2009
Coupons can expand business, MiamiHerald.com, October 12, 2009
Beyond clipping, JournalGazette.net, October 12, 2009
NHL.com Skates to Ads Tapping Fans' Digital Savvy, MediaWeek.com, October 11, 2009
Proudly Announcing the Arrival of TOTSY, Media.einnews.com, October 7, 2009
CouponMom.com can Save a Family of Four over $6000 a Year, MomGadget.com, October 7, 2009
US snacks market to be worth $82 billion by 2013, PR-inside.com, October 2, 2009
Savvy shoppers save big by using online and newspaper coupons, The Seattle Times, September 30, 2009
Making the most of coupons, Delawareonline.com, September 29, 2009
Dr Pepper launches Familia23 contest, HispanicAd, September 9, 2009
And they're off, The Sacramento Bee, September 4, 2009
Moms fiscally fit, thinking green, going online, KidsTodayOnline.com, September 1, 2009
Urban Waistlands, MSN Health & Fitness, August 28, 2009
Financial Status Changes Exaggerate Food Buys, MediaPost Marketing Daily August 24, 2009
Men's Health releases grades for "fast-food" towns, August 22, 2009, ksdk.com
Online coupons - worth the trouble?, August 21, 2009, SouthtownStar.com
Experian Simmons Announces Two New Consumer Segmentatoin Systems, August 20, 2009, The Wall Street Journal's Market Watch
Experian Simmons Announces Two New Consumer Segmentation Systems, August 20, 2009, MediaWorkstation.com
Men's Health magazine declares Jacksonville 8th worst city for number of fast food restaurants, August 20, 2009, Jacksonville.com
Magazine ranks cities by dependence on fast food, August 21, 2009, QSRWeb.com
Beauty Brands Get A Boost From Univision Study, August 18, 2009, Hispanic Market Weekly
Energy drinks offer boost at a price?, August 17,2009, ReporterNews.com
JCPenny Struggles With Electronic Shopping, August 16, 2009, Tulsa World
Experian Simmons Television BehaviorGraphicsTM Finds New Competitive Cooking Segment, August 15, 2009, PR-USA.NET
Don't Go into the Dressing Room Without Me, August 14, 2009, Buzzle.com
Despite recession, companies target Latino market, August 14, 2009, Hispanic Trending Blogs
Multicultural Women to Take Leading Role in U.S. Economy, August 14, 2009, PR-USA.NET 
Multicultural Women to Take Leading Role in U.S. Economy: Study, August 14, 2009, Progressive Grocer
Experian Simmons Television BehaviorGraphics(TM) Finds New Competitive Cooking Segment, August 13,2009, eMedia World
Advertisers target Florida Latinos for revenue-building relationships, August 10, 2009, Palm Beach Post
Despite recession,companies target Latino market: Despite high unemployment among U.S. Hispanics, advertisers are still courting Latino consumers.,August 10, 2009, Individual.com
Building Loytal-One High Profit Customer Segment at a Time, August 7, 2009, Convenience Store News
Building Loyalty-One High-Profit Customer Segment at a Time, August 4, 2009, Progressive Grocer
Above the Influence: What's all the buzz about energy drinks?, August 4, 2009, Mount Vernon Lisbon Sun
New Experian Research Examines the Impact of the Economic Downturn on Small Business, August 3, 2009, PR Newswire
New Experian Research Examines the Impact of the Economic Downturn on Small Business, August 3, 2009, San Jose Business Journal
New Experian Research Examines the Impact of the Economic Downturn on Small Business, August 3, 2009, Sys-Con Belgium
Sites using TownNews.com products in a unique way, July 31, 2009, TownNews.com
GSI Commerce and the National Hockey League Extend E-Commerce Agreement with New 10-Year Contract, July 29, 2009, MSN Fox Sports
Teen Spending Shifts to Value; Gadgets and Gaming Hold Firm, July 28, 2009, Seeking Alpha
Recession-Need Help Attracting New Customers? Boost Business Using Exhibitions and Trade Shows, July 28, 2009, PR Web
New to coupon-clipping? Tips for getting the most out of coupons, July 27, 2009, The Weekly Calistogan
Wealthy elderly turn backs on seaside havens, July 26, 2009, U TV
Wealthy Elderly Turn Backs on Seaside Havens, July 25, 2009, Buzzle.com
NHL to make history at Fenway Park, July 15, 2009, Bruins.NHL.com
NHL to make history at Fenway Park, July 15, 2009, Atlanta.Braves.MLB.com
New Media Study Discovers Americans Need 38 Hours per Day to Complete Their Tasks, July 14, 2009, About.com
New Media Study Disovers Americans Need 38 Hours per Day to Complete Their Tasks, July 14, 2009, StreetInsider.com
New Media Study Discovers Americans Need 38 Hours per day to Complete Their Tasks, July 14, 2009, MarketWatch.com
New Media Study Disovers Americans Need 38 Hours per Day to Complete Their Tasks, July 14, 2009, eMediaWorld.com
Americans Push Multi-tasking To New Heights, Marketing Daily, July 14, 2009
Americans Push Multi-tasking To New Heights, MediaPost.com's MarketingDaily, July 13, 2009
Is Religion Declining in America?, PR-USA.net, July 12, 2009
Consumers Turn to Coupons to Increase Bottom Line!, PRLog, July 10, 2009
How Engaged Are Reality Versus Scripted TV Show Viewers?, Shoot Online, July 7, 2009
How Gardenburger Grew Its Media Buy With a Niche Network, Ad Age, July 7, 2009
CouponMom.com Explodes as a Record $5 Million Dollars Worth of Coupons are Printed in One Month, eMediaWire, July 6, 2009
Fraudulent coupons surface in the Parkland, Daily Journal Online, July 3, 2009
Hy-Vee Weds Digital Experience to Supermarket Shopping, Marketing Vox, July 7, 2009
Coupons.com Downloads in 2009 So Far Beat All of 2008, Promo, June 23, 2009
Digital Coupons Soar in 2009, Individual.com, June 22, 2009
How is the recession changing Hispanics as consumers?, Hispanic Trending Blogs, June 22, 2009
Coupons.com Downloads in 2009 So Far Beat All of 2008, Direct Magazine, June 21, 2009
Experian: Americans Big Media Multitaskers, MediaPost Media Daily News, June 19, 2009
Coupon Alert, Wifr.com, June 17, 2009
Mobile advertising to grow exponentially: Experian report, Mobile Marketer, June 15, 2009
The queen of coupon clippings: St. Cloud woman saves up to $175 a month, sctimes.com, June 14, 2009
Hispanic consumers more optimistic about finances, Congoo, June 12, 2009
More consumers turning to cyberspace coupons during recession, TheStarPress.com, June 12, 2009
Hispanos más optimistas sobre la economía, MundoHispanico.com, June 11, 2009
34 Million Moms Online, HispanicAd.com, June 9, 2009
Be careful of coupons, Caller.com, June 7, 2009
Hispanics Good Ad Targets in Downturn, Congoo.com, June 5, 2009
Hispanos son más optimistas ante economía que el resto de población en EE.UU., eltiempo.com, June 3, 2009
Los hispanos son mas optimistas, Univision.com, June 3, 2009
Show Me: Reality Outpaces Scripted Fare In Key Engagement Categories, MediaPost MediaDailyNews, Jun 3, 2009
Hispanics Good Ad Target in Downturn, per Study, AdWeek.com, June 3, 2009
Hispanic Consumers' reaction to today's recession, HispanicAd.com, June 3, 2009
Magazine: Cincinnati Third Quietest City In Nation, wlwt.com, June 2, 2009
Study: Hispanics Good Ad Target During Recession, Hispanic Trending Blogs, June 2, 2009
Experian Simmons and Univision Unveil New Data Revealing Consumers' Reaction to Today's Economy, Hispanic Trending Blogs, June 2, 2009
Study: Hispanics Good Ad Targets During Recession, MediaWeek.com, June 2, 2009
Experian Simmons and Univision unveil new data reveling consumers' reaction to today's economy, Univision.com, June 2, 2009 
Los hispanos son más optimistas ante la economía que el resto de la población, Terra.com, June 2, 2009 
Los hispanos son más optimistas ante la economía que el resto de la población, Latino.MSN.com, June 2, 2009 
Nation’s Most Prestigious Student Advertising Competition To Be Held This Week, EuroInvestor.com.uk, June 2, 2009
Entertainment Coupons Gain Ground: Cereal Still Tops: Survey, Promomagazine.com, May 20, 2009
More Than Half of US Adults Play Video Games; New Report Shows Changing Demographics, eMediaWorld.com, May 19, 2009
Tips for clipping coupons online, Macon.com, May 19, 2009
New to coupon-clipping? Tips for getting the most out of coupons, Robesonian.com, May 19,2009
More Than Half of US Adults Play Video Games, Worthplaying.com, May 18, 2009
It's best to be cautious when dealing with online coupons: Your Money, TMCnet.com, May 18, 2009
Racing fans, both horse and auto, skew older, MediaLife.com, May 13, 2009
Coupon clippers beware of charlatans, TheNewsTribune.com, May 13, 2009
Advice for Using Online Coupons from BBB, KGMB9.com, May 12, 2009
There are 19% more horseracing fans than Indy racing league fans, HispanicAd.com, May 11, 2009
U.S. Closing Mobile Usage Gap, HispanicAd.com, May 4, 2009
Study: Life Stage Key to Spending, TVWeek.com, May 3, 2009
Atwitter for Twitter, SunTimes.com, April 26, 2009
Blockbuster Beats Netflix as the Preferred Business to Rent and Buy Movies, PR-USA.net, April 24, 2009
Pill Sales Rise as Financial Anxiety Chases the Sandman Away, The New York Times, April 23, 2009
Huntington 'coupon diva' shows others how to save, Newsday.com, April 21, 2009
McDonald's Remains America's Favorite Fast Food Restaurant, TheConsumerist.com, April 20, 2009
The Payoff from Targeting Hispanics, BusinessWeek, April 20, 2009
RetailMeNot Offers Valuable Coupons for Bargain Hunters, Examiner.com, April 19, 2009
Apple iPhone(R) 3G is the Number 1 Searched Cell Phone, InterestAlert.com, April 15, 2009
Quick-to-Theater Moviegoers More Likely to Buy, Rent DVDs, MarketingCharts.com, April 14, 2009
McDonald's Still Americans' Preferred QSR, QSRWeb.com, April 13, 2009
Fast-Food Research Shows McDonald's Still Number 1, SeekingAlpha.com, April 12, 2009
Top 10 Favorite Fast Food Chains: McDonald's Still #1, MarketingCharts.com, April 10, 2009
Post online coupons to earn revenue, TownNews.com, March 31, 2009
Generation Diva, NewsWeek.com, March 30, 2009
Los Hispanos en Internet Sientan Precedente, ContactoMagazine.com, March 27, 2009
Cereal coupons were printed out most often last month, Nola.com Blog: Judy Walker, March 26, 2009
Print coupons from Web sites for additional savings, CourierPostOnline.com, March 26, 2009 
Dining Out During an Economic Downturn, EarthTimes.org, March 20, 2009
Dining Out During an Economic Downturn, Sys-Con Belgium, March 20, 2009
Magazine Hot List 1991: Highlights, HollywoodReporter.com, March 20, 2009
Where are the most popular coupons, Fairfield-Echo.com, March 17, 2009
Wal-Mart to Open Two Hispanic-Targeted Stores, HispanicBusiness.com, March 16, 2009
Let's Play Ball!, PR-Inside.com, March 16, 2009
March Madness, Zibb.com, March 13, 2009
Wal-Mart Targets Hispanic Market, RetailerDaily.com, March 13, 2009
March Madness, NewsBlaze.com, March 13, 2009
Wal-Mart Targets Hispanic Market, MediaBuyerPlanner.com, March 13, 2009
April Showers Bring May Flowers. It's Gardening Time!, PR-Inside.com, March 6, 2009
Research and Markets: Customized Health in the United States 2009, MarketWatch.com, March 3, 2009
America's Fashion Conscious: Single, Coastal Women Using Amex, MarketingCharts.com, February 24, 2009
Financial Well-Being and Consumer Confidence in the U.S. Economy During an Economic Downturn, Reuters, February 18, 2009
V-Day's New Rules of Engagement: Ladies Buy Flowers, Men Date Online, MarketingVox.com, February 16, 2009
Calling All Fashionistas, MarketWatch.com, February 13, 2009
What Are You Getting Me, Valentine?, MarketWatch.com, February 11, 2009
Dog-Show Watchers Buy Pet Supplies Online, MarketingCharts.com, February 11, 2009
Brand your Business with Promotional Trade Show Items, TheContentCorner.com, February 6, 2009
Coupons Inc. Buys iPhone Shopping Application, MediaPost.com, January 29, 2009
Super Bowl Watchers Stay Home, Drink Beer, Laugh at Ads , MarketingCharts.com, January 27, 2009
The Deleveraged Consumer, MediaPost.com, January 22, 2009
Economy Makes Consumer Behavior Erratic, MediaPost.com, January 22, 2009
Focus on the Men's and Women's Fashion Accessories in the U.S.:Bags, Belts, Gloves, Hats,..., Forbes.com, January 21, 2009
One Quarter of Americans Currently Dieting, MarketingCharts.com, January 13, 2009
Shopping Habits of U.S. Hispanics Differ from Those of U.S. Adults Overall, RetailerDaily.com, January 12, 2009

 

 

 

 

 
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