In the News | 2007

Below are major media coverage highlights of Experian Simmons in 2007.

How Long Will Advertising Remain More Effective Online Than Off?, BusinessWeek, December 26, 2007
Online TV Ads Engage Consumers, Web Pro News, December 26, 2007
Online TV Advertising More Effective Than Off Line TV Ads, Blue Chips Marketing Tips, December 26, 2007
Online TV Ads Suck Less Than TV Ads On TV: Study, Tech Crunch, December 24, 2007
Consumer Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds, Media Post Publications, Decmeber 24, 2007
Study Suggests Consumers More Engaged in Ads on TV Programs Viewed Online Than on TV Sets, TMCnet, Decmeber 4, 2007
Study Identifies 4 Types of Green Consumers; 1 Group Most Likely to Respond to Green Marketing, Clean Technology and Sustainable Industries Organization, November 27, 2007
Timeless Object, The New York Times, October 28, 2007
Measuring Up, Mediaweek, October 22, 2007
Google Gets 64 Percent of US Searches in September, MarketingVOX, October 18, 2007
Financial Segmentation System Enhanced, Mr. Web, October 10, 2007
What ails us? Survey says... , Arizona Republic, October 2, 2007
Sales of Natural Pet Products to Reach $1.3 Billion in 2007, MarketingVOX, October 2, 2007 
The Power of Cristina, Broadcasting & Cable, October 1, 2007
God Is in the Details, Broadcasting & Cable, September 24, 2007
Experian Launches Consumer Insight Platform, Mr. Web, September 24, 2007
'Cops,' 'Extreme Makeover' Score Viewer Ad Retention, Media Post Publications, September 24, 2007
Locate Your Most Profitable Consumers Like Never Before with Experian Local Market Services, Broadcast Newsroom, September 24, 2007
Experian Launches ELMS Service, Mediaweek, September 24, 2007
Experian Launches Consumer Insight Platform, Mr. Web, September 24, 2007
Iced in Buffalo, or historic mistake, Pittsburgh Post-Gazette, September 21, 2007
Print Outdoes TV, Web in Simmons Study, TV Week, September 19, 2007
Sabres Will Play In A "Winter Classic", Buffalo Sabres News, September 17, 2007
Energy drinks lure area teens, Pittsburgh Tribune-Review, Setpember 13, 2007
Hispanic Magazine growing English Language Multicultural Magazine, HispanicAd.com, September 4, 2007
Media Engagement: There Is More Than Meets the Eye, Broadcast Newsroom, September 4, 2007
Good morning, ladies, Politico, September 4, 2007
Media Engagement: There Is More Than Meets the Eye, Sys-Con Media, September 4, 2007
'O' is for Oprah, Politico, August 21, 2007
Simmons Enhances Consumer Data Collection, Delivery, MediaPost Publications, August 14, 2007
Teen Spending and Web Usage, eMarketer, July 11, 2007 
Untapped Niches Remain for Affinity Credit Cards, MediaPost Publications, July 5, 2007
Technical Savvy & increased purchasing power to drive Teen Market, HispanicAd.com, July 3, 2007
Bowling perfection not as rare as it used to be, Statesman.com, July 1, 2007
Experian Subsidiary Doubles Auto Consumer Data, Mr. Web, June 27, 2007
Experian subsidiary launches SimmonsAUTOMOTIVE study of U.S. automotive consumer behaviour, Auto Industry, June 26, 2007
The Gilded Capital: D.C.'s hidden luxuries, The Politico, June 26, 2007
Weisenberg NEW SCI FI VP Strategic Marketing, AWN, June 18, 2007
Plastic replaces pocket change, Rutland Herald, June 18, 2007
Who Needs Pocket Change When You've Got Plastic?, The New York Times, June 17, 2007
Si TV to Launch a High-Definition Channel in 2008, HispanicBusiness.com, June 13, 2007
Watches: No longer worn daily, but they're still in 'fashion', Daily Southtown, June 12, 2007
A High-Definition Platform For Si TV, Hispanic Market Weekly, June 11, 2007
Si TV Launches English-Language HD, Targets Hispanics, MediaPost Publications, June 6, 2007
NHL Checks Slingbox To Encourage Video-Sharing, InformationWeek, June 8, 2007
Cabletelevision Advertising Bureau launches Online Diversity Marketing Center, HispanicAd.com, June 5, 2007
Tween mag revival, TheSpec.com, May 29, 2007
OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, TheLedger.com, May 28, 2007
OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, BlueRidgeNow.com, May 28, 2007
OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, GoUpstate.com, May 28, 2007
'Tween' magazines survive, though olders sisters have faded, International Herald Tribune, May 28, 2007
OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, Wilmington Start, May 28, 2007
Sending the wrong message, The Herald News, May 27, 2007
Cover Story: Broadcast Goes Cable, Broadcasting & Cable, May 21, 2007
TVWeek's 25th Anniversary: Television's Best, TV Week, May 21, 2007
Upfront 2007 - 2008: Fox Sports en Espanol, HispanicAd.com, May 16, 2007
Spending Power of Baby Boomers in the United States, HispanicAd.com, May 15, 2007
Bowling holds its own in 2006 participation, United States Bowling Congress, May 11, 2007
Out of Box -- Multiculti Multitaskers, Brandweek, April 26, 2007
Hispanic Networks Start Pitching, Broadcasting & Cable, April 16, 2007
Americans And Diet: We're Too Busy To Walk The Walk, MediaPost's Marketing Daily, April 6, 2007
Daniel Rubin: Fashion in Philly? It's no sweat, The Philadelphia Inquirer, April 4, 2007
Study: Hispanics multitask online, BizReport, April 2, 2007
Turned On Technology, Hispanic Market Weekly, April 2, 2007
Hispanic Americans Devour Media, eMarketer, April 2, 2007
Inside Media, Mediaweek, April 2, 2007
As Other Devices Measure the Hours, Time May Be Up for the Watch, TheLedger.com, March 30, 2007
Advertisers: Hispanics Love Media, Like TV/Net Bundled, MediaPost Publications, March 29, 2007
Yahoo! Telemundo research shoes - 'The 51-hour day?' , HispanicAd.com, March 29, 2007
Yahoo Study Shows Hispanics Online Are Savvy Multitaskers, ClickZ, March 28, 2007
Online U.S. Hispanics Are Internet Trend Setters, Study Shows, Contacto, March 2007
Study Finds Hispanics Avid Consumers of Online Media, MediaPostPublications, March 29, 2007
'Media Meshing' Comes Easy to Hispanics, AdWeek, March 29, 2007
Yahoo!/Telemundo Research: 'Media Meshing' Comes Easy to U.S. Hispanics, Brandweek, March 29, 2007
Yahoo: Hispanic Community Is More Tech-Savvy, Web Pro News, March 28, 2007
U.S. Hispanics Quick to Embrace Digital Media, Mediaweek, March 28, 2007
Small Business Is Increasingly Big Business For Major Credit Cards, Media Post Publications, March 28, 2007
Government to Take a Hard Look at Horror, The New York Times, March 24, 2007
Scripps Unveils 'Ad Receptivity' Metric for Upfronts, Media Buyer Planner, March 16, 2007
Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity', Media Daily News, March 15, 2007
HGTV Inks Deals with New Talent, Pitches "Ad Receptivity" at Upfront, Broadcasting & Cable, March 14, 2007
Cool tech: How to keep up with your kids, Money Magazine, March 2007
Kids Strongly Influence Brand Decisions, American Marketing Association, March 2007
Mark Dolliver's Takes: Mixed Blessings, Adweek, March 12, 2007
Buyers Weigh MTVN's New Ad Sales Silos, MediaWeek, March 5, 2007
Kids Do More Than Play Games Online, Web Pro News, February 21, 2007
Tweens Doing Homework Online...Honest!, eMarketer, February 21, 2007
Wireless Codependency, The New York Times, February 17, 2007
Wear A Watch?  What for?, CBS News, February 16, 2007
Kids Sway One In Three Parents To Buy Stuff (Duh), Media Post Publications, February 15, 2007
One in Three Parents Admit Kids Have Significant Impact on Brand Purchases, KSBI TV, Fevbruary 2007
One in Three Parents Admit Kids Have Significant Impact on Brand Purchases, NBC 26, February 2007
Study: Kids Get Their Way, Retail Merchandiser, February 2007
Kids impact brand purchases, The Hindu, February 14, 2007 
Survival of the fittest, The London Free Press, February 12, 2007
Meet your average NFL fan, Ultimate Jaguars Newsroom, Feburary 4, 2007
Money Meets Mobility Portability's Sweet Spot, Multichannel News, January 2007
Just who will be watching Super Bowl, Media Life, January 30, 2007
Cable Networks Rethink Upfronts, Broadcasting & Cable, January 29, 2007
A New Home for Cosmo, Hispanic Market Weekly, January 29, 2007
Auto Dealers Can Now Offer English and Spanish AutoCheck Vehicle History Reports to Used Vechicle Shoppers, F & I, January 29, 2007
Experian Automotive Launches Industry's Only Spanish-Language Vehicle History Reports, The Auto Channel, January 29, 2007
Facebook: Tips for Engagement in Social Media, Chief Marketer, January 19, 2007
Engagement is next phase in marketing communications: Experian summit, DM News, January 19, 2007
Preparing for the Population Pyrmaid Shift, Chief Marketer, January 19, 2007
Case Study: Element Campaign Nothing to Crab About, Chief Marketer, January 19, 2007
Hachette Road Tests New Ad Sales Strategy, Adweek, January 8, 2007

 

View current year's media highlights or review press appearances from another year.

For any inquiries, please contact Patricia Lao at patricia.lao@experian.com or 212.471.2881.

 
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