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Below are major media coverage highlights of Experian Simmons in 2007. | How Long Will Advertising Remain More Effective Online Than Off?, BusinessWeek, December 26, 2007 | | Online TV Ads Engage Consumers, Web Pro News, December 26, 2007 | | Online TV Advertising More Effective Than Off Line TV Ads, Blue Chips Marketing Tips, December 26, 2007 | | Online TV Ads Suck Less Than TV Ads On TV: Study, Tech Crunch, December 24, 2007 | | Consumer Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds, Media Post Publications, Decmeber 24, 2007 | | Study Suggests Consumers More Engaged in Ads on TV Programs Viewed Online Than on TV Sets, TMCnet, Decmeber 4, 2007 | | Study Identifies 4 Types of Green Consumers; 1 Group Most Likely to Respond to Green Marketing, Clean Technology and Sustainable Industries Organization, November 27, 2007 | | Timeless Object, The New York Times, October 28, 2007 | | Measuring Up, Mediaweek, October 22, 2007 | | Google Gets 64 Percent of US Searches in September, MarketingVOX, October 18, 2007 | | Financial Segmentation System Enhanced, Mr. Web, October 10, 2007 | | What ails us? Survey says... , Arizona Republic, October 2, 2007 | | Sales of Natural Pet Products to Reach $1.3 Billion in 2007, MarketingVOX, October 2, 2007 | | The Power of Cristina, Broadcasting & Cable, October 1, 2007 | | God Is in the Details, Broadcasting & Cable, September 24, 2007 | | Experian Launches Consumer Insight Platform, Mr. Web, September 24, 2007 | | 'Cops,' 'Extreme Makeover' Score Viewer Ad Retention, Media Post Publications, September 24, 2007 | | Locate Your Most Profitable Consumers Like Never Before with Experian Local Market Services, Broadcast Newsroom, September 24, 2007 | | Experian Launches ELMS Service, Mediaweek, September 24, 2007 | | Experian Launches Consumer Insight Platform, Mr. Web, September 24, 2007 | | Iced in Buffalo, or historic mistake, Pittsburgh Post-Gazette, September 21, 2007 | | Print Outdoes TV, Web in Simmons Study, TV Week, September 19, 2007 | | Sabres Will Play In A "Winter Classic", Buffalo Sabres News, September 17, 2007 | | Energy drinks lure area teens, Pittsburgh Tribune-Review, Setpember 13, 2007 | | Hispanic Magazine growing English Language Multicultural Magazine, HispanicAd.com, September 4, 2007 | | Media Engagement: There Is More Than Meets the Eye, Broadcast Newsroom, September 4, 2007 | | Good morning, ladies, Politico, September 4, 2007 | | Media Engagement: There Is More Than Meets the Eye, Sys-Con Media, September 4, 2007 | | 'O' is for Oprah, Politico, August 21, 2007 | | Simmons Enhances Consumer Data Collection, Delivery, MediaPost Publications, August 14, 2007 | | Teen Spending and Web Usage, eMarketer, July 11, 2007 | | Untapped Niches Remain for Affinity Credit Cards, MediaPost Publications, July 5, 2007 | | Technical Savvy & increased purchasing power to drive Teen Market, HispanicAd.com, July 3, 2007 | | Bowling perfection not as rare as it used to be, Statesman.com, July 1, 2007 | | Experian Subsidiary Doubles Auto Consumer Data, Mr. Web, June 27, 2007 | | Experian subsidiary launches SimmonsAUTOMOTIVE study of U.S. automotive consumer behaviour, Auto Industry, June 26, 2007 | | The Gilded Capital: D.C.'s hidden luxuries, The Politico, June 26, 2007 | | Weisenberg NEW SCI FI VP Strategic Marketing, AWN, June 18, 2007 | | Plastic replaces pocket change, Rutland Herald, June 18, 2007 | | Who Needs Pocket Change When You've Got Plastic?, The New York Times, June 17, 2007 | | Si TV to Launch a High-Definition Channel in 2008, HispanicBusiness.com, June 13, 2007 | | Watches: No longer worn daily, but they're still in 'fashion', Daily Southtown, June 12, 2007 | | A High-Definition Platform For Si TV, Hispanic Market Weekly, June 11, 2007 | | Si TV Launches English-Language HD, Targets Hispanics, MediaPost Publications, June 6, 2007 | | NHL Checks Slingbox To Encourage Video-Sharing, InformationWeek, June 8, 2007 | | Cabletelevision Advertising Bureau launches Online Diversity Marketing Center, HispanicAd.com, June 5, 2007 | | Tween mag revival, TheSpec.com, May 29, 2007 | | OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, TheLedger.com, May 28, 2007 | | OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, BlueRidgeNow.com, May 28, 2007 | | OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, GoUpstate.com, May 28, 2007 | | 'Tween' magazines survive, though olders sisters have faded, International Herald Tribune, May 28, 2007 | | OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche, Wilmington Start, May 28, 2007 | | Sending the wrong message, The Herald News, May 27, 2007 | | Cover Story: Broadcast Goes Cable, Broadcasting & Cable, May 21, 2007 | | TVWeek's 25th Anniversary: Television's Best, TV Week, May 21, 2007 | | Upfront 2007 - 2008: Fox Sports en Espanol, HispanicAd.com, May 16, 2007 | | Spending Power of Baby Boomers in the United States, HispanicAd.com, May 15, 2007 | | Bowling holds its own in 2006 participation, United States Bowling Congress, May 11, 2007 | | Out of Box -- Multiculti Multitaskers, Brandweek, April 26, 2007 | | Hispanic Networks Start Pitching, Broadcasting & Cable, April 16, 2007 | | Americans And Diet: We're Too Busy To Walk The Walk, MediaPost's Marketing Daily, April 6, 2007 | | Daniel Rubin: Fashion in Philly? It's no sweat, The Philadelphia Inquirer, April 4, 2007 | | Study: Hispanics multitask online, BizReport, April 2, 2007 | | Turned On Technology, Hispanic Market Weekly, April 2, 2007 | | Hispanic Americans Devour Media, eMarketer, April 2, 2007 | | Inside Media, Mediaweek, April 2, 2007 | | As Other Devices Measure the Hours, Time May Be Up for the Watch, TheLedger.com, March 30, 2007 | | Advertisers: Hispanics Love Media, Like TV/Net Bundled, MediaPost Publications, March 29, 2007 | | Yahoo! Telemundo research shoes - 'The 51-hour day?' , HispanicAd.com, March 29, 2007 | | Yahoo Study Shows Hispanics Online Are Savvy Multitaskers, ClickZ, March 28, 2007 | | Online U.S. Hispanics Are Internet Trend Setters, Study Shows, Contacto, March 2007 | | Study Finds Hispanics Avid Consumers of Online Media, MediaPostPublications, March 29, 2007 | | 'Media Meshing' Comes Easy to Hispanics, AdWeek, March 29, 2007 | | Yahoo!/Telemundo Research: 'Media Meshing' Comes Easy to U.S. Hispanics, Brandweek, March 29, 2007 | | Yahoo: Hispanic Community Is More Tech-Savvy, Web Pro News, March 28, 2007 | | U.S. Hispanics Quick to Embrace Digital Media, Mediaweek, March 28, 2007 | | Small Business Is Increasingly Big Business For Major Credit Cards, Media Post Publications, March 28, 2007 | | Government to Take a Hard Look at Horror, The New York Times, March 24, 2007 | | Scripps Unveils 'Ad Receptivity' Metric for Upfronts, Media Buyer Planner, March 16, 2007 | | Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity', Media Daily News, March 15, 2007 | | HGTV Inks Deals with New Talent, Pitches "Ad Receptivity" at Upfront, Broadcasting & Cable, March 14, 2007 | | Cool tech: How to keep up with your kids, Money Magazine, March 2007 | | Kids Strongly Influence Brand Decisions, American Marketing Association, March 2007 | | Mark Dolliver's Takes: Mixed Blessings, Adweek, March 12, 2007 | | Buyers Weigh MTVN's New Ad Sales Silos, MediaWeek, March 5, 2007 | | Kids Do More Than Play Games Online, Web Pro News, February 21, 2007 | | Tweens Doing Homework Online...Honest!, eMarketer, February 21, 2007 | | Wireless Codependency, The New York Times, February 17, 2007 | | Wear A Watch? What for?, CBS News, February 16, 2007 | | Kids Sway One In Three Parents To Buy Stuff (Duh), Media Post Publications, February 15, 2007 | | One in Three Parents Admit Kids Have Significant Impact on Brand Purchases, KSBI TV, Fevbruary 2007 | | One in Three Parents Admit Kids Have Significant Impact on Brand Purchases, NBC 26, February 2007 | | Study: Kids Get Their Way, Retail Merchandiser, February 2007 | | Kids impact brand purchases, The Hindu, February 14, 2007 | | Survival of the fittest, The London Free Press, February 12, 2007 | | Meet your average NFL fan, Ultimate Jaguars Newsroom, Feburary 4, 2007 | | Money Meets Mobility Portability's Sweet Spot, Multichannel News, January 2007 | | Just who will be watching Super Bowl, Media Life, January 30, 2007 | | Cable Networks Rethink Upfronts, Broadcasting & Cable, January 29, 2007 | | A New Home for Cosmo, Hispanic Market Weekly, January 29, 2007 | | Auto Dealers Can Now Offer English and Spanish AutoCheck Vehicle History Reports to Used Vechicle Shoppers, F & I, January 29, 2007 | | Experian Automotive Launches Industry's Only Spanish-Language Vehicle History Reports, The Auto Channel, January 29, 2007 | | Facebook: Tips for Engagement in Social Media, Chief Marketer, January 19, 2007 | | Engagement is next phase in marketing communications: Experian summit, DM News, January 19, 2007 | | Preparing for the Population Pyrmaid Shift, Chief Marketer, January 19, 2007 | | Case Study: Element Campaign Nothing to Crab About, Chief Marketer, January 19, 2007 | | Hachette Road Tests New Ad Sales Strategy, Adweek, January 8, 2007 |
View current year's media highlights or review press appearances from another year. For any inquiries, please contact Patricia Lao at patricia.lao@experian.com or 212.471.2881.
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