Experian Simmons

Consumer Insights from Experian Simmons

NEW YORK, NY--(Marketwire - March 13, 2009) - The Division I college basketball championship series, more commonly known as March Madness, has become one of the biggest sporting events of the year.

The study Experian^® Simmons^SM conducted reveals that college basketball fans tend to be slightly older and are likely to work in white-collar occupations. The study also reviewed these fans' viewing preferences and Internet activities.

To learn more about college basketball fans, download the free report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.