Experian Simmons

NEW YORK, NY--(Marketwire - March 13, 2009) - Saint Patrick's Day is celebrated worldwide; and everyone is Irish on Saint Patrick's Day. Celebrations in the U.S. are generally themed around all things Irish and, by association, the color green.

Some Americans further observe the Irish culture by traveling to Ireland. So, in celebration of Saint Patrick's holiday, Experian Simmons examined Americans who have traveled to the Emerald Isle in the past three years.

The study reviewed where in the U.S. these travelers are most likely to reside, their attitude about the environment, as well as their beverage preferences. To find out the preferences of these Americans, download the free report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers.

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