| | Carol H. Williams Advertising has been using Experian Local Market Services to provide insight to their clients since 2006. The 21-year-old, multi-million dollar agency has prestigious clients as Procter & Gamble, General Motors and Washington Mutual, among others. Sam Wong, the Director of Business Intelligence, states: "Through our subscriptions to the SimmonsLOCAL, we have expanded our consumer knowledge and media profiles of target consumer segments. The demographic and lifestyle insights within the SimmonsLOCAL have been particularly valuable to help us better define and target our consumers at a local level. Experian gives us the competitive edge with their advanced statistical analytical capabilities." |
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The SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets. From the products we buy, to the brands we prefer, our attitudes and lifestyles, the SimmonsLOCAL reports on the unique nuances of every market.
SimmonsLOCAL is the bridge to providing actionable insight into the targeted geographies that make the most impact on your business. Whether you are launching a new product or looking to keep an existing brand fresh, the SimmonsLOCAL can help provide the intelligence to keep your brand in the forefront of a consumer's mind by providing a deeper understanding of the behaviors and attitudes you want to effectively target.
Know why and where
Part of a successful marketing strategy is understanding your target consumer's motivations and media preferences. The SimmonsLOCAL enables you to profile your target consumer's media habits including broadcast TV programs (English and Spanish language), cable networks and programs (English and Spanish language), magazines (English and Spanish language), newspaper, Internet, and radio. In addition, monthly program average profile ratings from the Nielsen Station Index® (NSI) are integrated into every market giving Nielsen subscribers the ability to analyze a qualitative profile of television program audiences.
As a SimmonsLOCAL subscriber, you also benefit from the integration of powerful Experian data assets. Summarized Auto Market StatisticsSM (AMS) on types and makes of cars owned across the country means more reliable estimates of automotive ownership, purchase intention, and opinions. You can benefit from a direct link to Experian's INSOURCETM prospect database of over 100,000,000 U.S. households enabling you to order a direct marketing list right from your desktop. These leads can be scored with the propensity of each household to exhibit the consumer behavior target being examined in the SimmonsLOCAL.
Easy execution to see your market potential
The SimmonsLOCAL is delivered through CHOICES3TM, a powerful marketing information system through which local consumer data can be analyzed and even mapped via the integrated Microsoft® MapPoint® system. Enjoy the ability to analyze data by market, county, ZIP code or even custom area. Plot business locations, create trade areas, and even perform detailed analysis on trade area populations.
Sample sizes are large enough to correctly identify valuable consumer segments
Indepth information purchase behavior, including over 8,000 brands in more than 450 different product categories
Extensive psychographic and lifestyle information, with 600 unique descriptors in 15 categories
Complete multi-media information including TV, cable, newspaper, magazine, radio, Yellow Pages, Internet and more
Integrated mapping, and analysis at multiple levels of geography
To view a SimmonsLOCAL example, please click a study below.
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