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New Intermedia Engagement Metrics from Simmons
To date, much of the agency-driven efforts to define media engagement have been focused on network TV, but this is about to change. Leading the way, Experian Simmons, a part of Experian Research Services, has launched its Multi-Media Engagement Study, covering a huge array of nationally aired TV shows and channels, magazines, and Internet websites, and six global engagement indicators for all TV, magazine and Internet measured vehicles. Respondents who claimed recent exposure to any of the TV shows, magazines or websites were asked to rate the descriptiveness of approximately 40 statements for each of the media they used... |
